He says that when people treat their web sites like buildings, when they treat them as something to visit, then they become static and end up not worth visiting. It’s like a museum you’ve been to before…it gets old pretty quick if the exhibits don’t change. But when people treat web sites like an environment, an ecosystem where human activity occurs, then people come and participate when they need to do the activity, your architecture being a place to do things as opposed to something to look at or experience.
— Josh Porter on The Live Web